Here’s How to Finally Raise Your Prices…

 

I can’t believe I’m going to start off by saying this but…

When I first became a Virtual Assistant, charging £15 per hour felt amazing. Honestly, compared to my employed wage as a Primary Teacher, I thought I’d cracked the code!

Living the dream, right? 🤣

But reality hit HARD when I had to factor in taxes, National Insurance, and overheads.

I quickly realised that what felt good on paper wasn’t sustainable in real life.

If you’re reading this, you’re probably nodding along. You’ve been a VA for 6 months to a year (or longer!) and you’re great at what you do. Yet, you’re still charging rates that leave you stressed, stretched, and stuck.

 

Here’s the truth…

It’s not your skills holding you back—it’s your pricing mindset.

Here’s Why Experienced VAs Stay Stuck Undercharging

 

Employee Mindset Hangover

Coming from a traditional employment background means you’re conditioned to see your worth in hourly wages. That was me too, even two years into my business. My SMM packages were still priced hourly at £280/month. Ouch—I know! This employee mindset meant I was stuck trading time for money, not outcomes for value.

 

Fear of Losing Clients

“If I raise my prices, what if I lose my clients?”

Sound familiar?

This fear kept me stuck—and it’s probably keeping you stuck, too. But what I learned (the hard way!) is that premium clients associate price with value. Lower prices don’t always attract more clients—they attract clients who value you less.

 

Imposter Syndrome

“Am I even experienced enough to charge more?”

Trust me…you’re not alone. Imposter syndrome often keeps talented VAs like you undercharging.

The irony is, the more you undercharge, the more undervalued you feel, perpetuating a cycle that’s tough to break.

 

Here’s The Real Cost of Undercharging

Here’s what undercharging really costs:

• Burnout: You’re forced to take on more clients just to meet basic financial goals.
• Financial stress: After taxes and expenses, your earnings are nowhere near sustainable.
• Emotional drain: Feeling undervalued and resentful can quickly suck the joy out of your business.

About 3 months into my VA journey, reality set in—I needed to charge more or my business wouldn’t survive. I shifted from hourly rates to tailored, outcome-based packages. The result? I quickly matched—and then surpassed—my previous teaching salary.

I think the biggest mindset shift I had to take was…

 

Clients pay for results, not hours.

When My client G first reached out to work with me, she’d just left her job to start her VA business. She was juggling motherhood, clients, and constant overwhelm, unsure about pricing or where to focus her energy. Her biggest challenge was knowing how to price sustainably without burning out.

Inside my MMAC Programme, we tackled everything from clarity on her ideal clients, strategic pricing, effective marketing, and backend systems to confidently hiring help.

G quickly went from undercharging to confidently raising her rates and booking £2,700 of monthly income within just a few months. She hired research support, created scalable systems, and is now on track to £5k months.

“Working with Lottie made me finally feel like I was building a real business, not just guessing. I stopped undervaluing myself, raised my prices, and became confident about what I do. The mindset shift alone was huge.”

 

Here are the core strategies I teach inside the MMAC Method™:

• Package for Profit: Move from hourly pricing to outcome-focused packages.
• Clear Value Messaging: Articulate the specific value and results your clients receive.
• Confidence in Pricing: Own your rates—high-ticket clients respect clear, confident pricing.
• Scalable Systems: Implement systems to deliver better results in less time.

Staying stuck undercharging isn’t just about money.

It’s about your future.

Charging your worth empowers you to build the sustainable, freedom-driven business you dreamed of when you first started.

 

My client G did it.

I’ve done it.

And so can you.

 

Are You Ready to Finally Charge Your Worth?

You don’t have to keep figuring this out alone. If you’re ready to confidently charge premium rates, attract aligned clients, and create a thriving VA business without burnout, the MMAC Programme was built for you.

Click here to learn more about my group coaching – the MMAC Programme – and how it can transform your VA business.