Join 30+ VAs who've grown their VA businesses
MMAC Group Coaching with Lottie Doherty
You’re stuck juggling low-ticket work, burning out, and winging your marketing
(even though you know you’re capable of more).
It’s time to create a
VA business that goes BEYOND £5k months.
You didn’t quit your job
to work twice as hard
for half the money.
Create a VA business that brings in
£3-5K every month with dream clients who actually respect your boundaries.
You know you’ve got the
potential to build a highly
successful VA business because
you've already taken
the first critical step and started.
Now it's time to build those few random clients
into a consistent, premium-level business
that actually funds the freedom you started this for.
You've proven you can do the work (and do it brilliantly),
but let's be real — you're stuck in that cycle of
undercharging, overdelivering, and refreshing your
inbox hoping for enquiries that don't make you wince at
the budget.
You're SO ready to ditch the cobbled-together strategies
from endless free webinars and finally implement
a proven system that's helped VAs just like you
go from stressed and scattered to booked and boundaried.
You’re tired of winging it.
You’re done guessing what to post, lowering your prices just to land
a client, and feeling like the only way to grow is to work more hours.
You know you're good at what you do — your clients love you.
But you also know there’s a next level waiting.
One where the enquiries are consistent, the clients
are aligned, and the money reflects your effort.
You don’t want hustle—you want clarity.
You don’t want a “side hustle”—you want a real business.
One that pays well, feels good, and fits into your life,
not the other way around.
Sound familiar?
That’s exactly who MMAC is built for. 💖
Say goodbye to inconsistent income and hello to a VA business that funds your freedom (not just your bills).
You’ve got clients…
but not the business you dreamed of.
Sure, you’re working with people.
You’re delivering.
You’re showing up.
But deep down?
You know you’re undercharging, overdelivering, and stuck in a cycle that isn’t sustainable.
You’ve built something—but it’s not yet the business that gives you the income, freedom, or fulfilment you wanted when you left your 9–5.
You're doing the work... but it doesn't feel like it's working.
You’re showing up online.
You’re posting.
Reposting.
Even doing Reels.
You’ve tried lead magnets, masterclasses, challenges…
But your DMs? Quiet.
Your bank account? Inconsistent.
Your confidence?
Shaky... because despite doing everything right, you’re still not signing those high-ticket dream clients.
You’re stuck in the
“keep going” trap.
→ Keep creating content—even if it’s not converting.
→ Keep taking calls—even when they lead nowhere.
→ Keep saying yes to low-ticket clients—because the money feels urgent.
You're working like a high-level business owner… but being paid like a beginner.
And it’s draining the spark you had when you started.
You know your
content is valuable…
But it’s not landing with the right people.
Instead of attracting premium clients, you’re:
🫠 getting DMs from other VAs asking for advice
😣 being ghosted after sending your proposal
😵💫 hearing “I’d love to… just not right now” on repeat
It’s not that you’re bad at marketing—it’s that your messaging isn’t making your dream clients feel seen, understood, or excited to buy.
Yet.
You’ve been relying on referrals or “luck”…
And now you’re ready for a system.
Most of your clients have come from word of mouth, networking, or being in the right place at the right time.
But that’s not scalable.
You want to know that when you show up online—you’re building demand.
You want consistent leads, aligned enquiries, and a steady stream of ideal clients ready to work with you.
Without chasing. Without guessing.
Without doing more just to earn more.
You’re not new to this.
You just need strategy.
The truth?
You’re not starting from scratch.
You’ve got experience. You’ve got happy clients. You know you’re good at what you do.
But you’ve hit a wall.
You’re stuck between what you’ve built and where you want to go—and you’re not sure how to get there.
That’s exactly where MMAC comes in.
Meet Lottie
Hey, I'm Lottie! VA Coach, Mentor, and founder of Virtual Lottie, a multi-award-winning VA & Social Media Agency that now supports over 30 incredible clients with a team of 22 amazing associates
(yep, it’s grown a lot!).
I left my teaching career in 2022 totally burnt out and craving freedom.
Within 2.5 months of starting my VA business, I was fully booked.
By month 3, I brought on my first associate.
Fast forward to now and I run a thriving agency with my husband, we’ve supported 100+ brilliant business owners, and even spent a year travelling the world while working remotely (think Thailand, New Zealand, camper vans and client calls!)
I created a framework that helped me go from stressed teacher to successful agency owner – and now I'm sharing it with VAs like you inside the MMAC Programme.
nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you nice to meet you
Veronica's MMAC Journey
BEFORE:
Veronica wanted to build a VA business but had no idea how to create a strategy, get testimonials, or even onboard a client properly.
TOGETHER WE...
- Built a clear content strategy she felt confident executing
- Walked through the "boring but essential" parts of running a VA business—testimonials, onboarding processes, client communication
- Gave her problem-solving skills so she could troubleshoot issues on her own
- Provided detailed, step-by-step training she could revisit whenever she needed it
She booked 8 discovery calls, built a content strategy she actually felt confident executing, and developed the problem-solving skills to handle challenges without panicking.
THE BEST PART?
Veronica loved how thorough the programme was.
There was so much value packed in, she could keep coming back to learn more.
This is My Time
Go from “one client drop and I’m screwed” to fully booked with aligned enquiries every month.
You want your VA business to feel solid. Not scary when a client leaves. You’re ready to attract high-quality, ready-to-invest leads who actually want what you offer—and fill your books with dream clients in advance.
Confidently charge £1k+ per month—without second-guessing it.
You’ve outgrown charging £300 for 10+ hours of your time. You know you’re worth more—and you’re ready to feel proud of your prices, speak about them with confidence, and sign clients who pay without blinking.
Have clients coming to you—instead of chasing cold leads or replying to “job opp” posts all day.
You’re not trying to be everywhere. You want a marketing and sales system that brings in premium clients on autopilot—so when they slide into your DMs, they already know they want to work with you.
Be seen as the expert, not just “someone who can help.”
You’re tired of blending in. You’re ready to stand out with messaging that makes clients say, “Where have you been!?”—and land those “I’ve been looking for someone just like you” messages.
Make more—while working less.
You want £3–5k+ months that don’t mean living in your inbox. You want space. Slow mornings. Guilt-free afternoons off. Weekday beach walks. More breathing room—without sacrificing your income.
Package up your magic and finally hit consistent high-ticket months.
No more piecing together retainers and wondering what to post. You’re ready to position your offer as the solution your clients have been searching for—and step into your next level.
Introducing
the MMAC Framework
Your step-by-step roadmap to building a booked-out, freedom-led VA business that consistently brings in aligned, high-ticket clients
(without working 24/7 or sounding “salesy” online).
Inside MMAC, you’ll work through 4 powerful stages that take you from
“I’m doing all the things but nothing’s working” to “I’m signing dream clients who are excited to pay my premium rates.”
Marketing Foundations That Actually Work
It’s time to stop throwing spaghetti at the wall.
We’ll rebuild your marketing strategy from the ground up—focusing on what actually drives results. You’ll create a simple, sustainable plan that grows your visibility, builds real trust, and works even when you’re not online.
Messaging That Magnetises High-Ticket Clients
Your content isn’t the problem—it’s your messaging.
We’ll clarify your offers, speak directly to your ideal client’s biggest pain points and get your dream clients thinking: “Omg, she gets me.”
No more blending in, second-guessing, or attracting the wrong people.
Audience Positioning & Demand Creation
You don’t need more followers, you need the right ones.
We’ll refine your niche, dial in your ICA, and position you as the go-to expert. You’ll learn how to build authority and demand within your audience—so when you drop an offer, they’re already sold.
Confident, Consistent Communication That Converts
You’ll learn how to sell without the cringe.
Think: storytelling, strategy, and psychology. We’ll walk you through simple techniques for selling on stories, in the DMs, and on discovery calls—so signing £1k+ clients feels calm, confident, and (dare we say?) easy.
M
M
A
C
Here’s all the support you get inside the MMAC Programme
The MMAC Framework
Helps You
Create high-value VA offers that are built around your strengths, priced for profit, and positioned to attract premium clients who are excited to pay you—without questioning your rates or trying to haggle.
Attract dream, high-level clients on repeat by learning how to craft magnetic messaging that speaks directly to their pain points and desires—so they stop scrolling and start enquiring.
Sell your services with confidence using simple, effective strategies that take the pressure off. No more chasing leads or feeling awkward in discovery calls—just aligned clients landing in your inbox, already warmed up and ready to say YES.
Build a business that fits around your life, not the other way around. Whether it’s taking Fridays off, logging off at 3pm, or finally booking that dream trip… your business will support your freedom, not limit it.
Laura's
MMAC Journey
BEFORE:
Laura joined at ground zero, no clients, no experience, just hope. She had no idea how to attract clients, price her services, or pitch herself with confidence.
TOGETHER WE...
- Built her VA business from scratch with clear, actionable steps
- Helped her land her first two retainer clients
- Gave her confidence to offer free hours to potential clients (a strategy that converted into paying work)
- Surrounded her with a supportive Slack community
Laura didn't just learn, she took action. And the results showed.
AFTER: 2 RETAINER CLIENTS + PAID WORK!
She went from zero clients to two retainers, secured additional paid work, and finally felt capable and ready.
THE BEST PART?
The community. Having people who understood exactly what she was going through and could cheer her on when she had a wobble.
"4 months later I now have clients and a lot more confidence than I did at the start."
Here’s all the support
you get inside MMAC
To audit your business, offers, and content, and create your personalised MMAC action plan that you can begin implementing from day one. We’ll map out exactly where your focus should be so you’re not wasting time on anything that doesn’t move the needle.
Including training workshops, live Q&A sessions, and hot seat coaching. You’ll get real-time support to implement strategy, refine your marketing, and shift your mindset so you can take confident action every single week.
To review your offer suite, messaging, and content strategy. We’ll make sure everything’s aligned, working, and ready to take you into your next level for the final 8 weeks of the programme.
Covering the four pillars of Marketing, Messaging, Audience, and Communication. You’ll learn how to attract aligned high-ticket clients, position yourself as a premium expert, and confidently sell your services without feeling “salesy” or burnt out.
With monthly workshops led by our expert mindset coach, helping you release the self-doubt, comparison, and fear that’s been holding you back—so you can finally show up like the CEO you are.
On your content, offers, funnels, and anything else you’re working on—so you never have to second-guess your next move. Feedback is tailored, strategic, and always returned within 3–5 working days.
To connect with other ambitious Virtual Assistants and get direct support from me between calls, Monday to Thursday. Whether you’re stuck, celebrating, or need a pep talk—we’ve got you.
To help you stay focused, build momentum, and actually tick off the big things on your list—with support from a like-minded crew who just get it.
Weekly Reflection & Celebration Prompts
1:1 Onboarding Call
4 months of weekly
group coaching calls
Midway 1:1 Strategy Call
The MMAC Method Curriculum
Dedicated Mindset Support
In-Depth Reviews & Feedback
The MMAC Slack Community
Monthly Coworking Calls
To help you track your progress, reset your focus, and celebrate your wins (because growth isn’t just about strategy—it’s about recognising how far you’ve come).
I’m Nicole, founder of Breathe With Ease, a wellness brand dedicated to delivering immersive yoga experiences, transformational retreats, and bespoke wellbeing workshops for creatives and corporate professionals.
With a deep understanding of yoga philosophy, modern science, and breathwork, I blend ancient wisdom with contemporary tools to help busy individuals reconnect, restore, and thrive!
Through Breathe With Ease, I’ve had the privilege of collaborating with major event companies, renowned restaurants, beach clubs, festivals, and visionary coaches - including the incredible Lottie.
As part of Lottie’s MMAC program, I lead Mindful Master Workshops, an empowering blend of confidence-building, mindfulness, and manifestation practices.
These sessions are designed to elevate participants’ self-belief, unlock their potential, and inspire intentional living through the power of breath, mindset, and reflective connection.
And That's Not The Only Support You're Gonna Get...
Through guided writing, verbal prompts, and virtual sharing circles, I help clients step into their most aligned, authentic selves.
Chloe's MMAC Journey
BEFORE:
Chloe was earning £14/hour working for an agency, squeezing work into school hours around her kids. No clients of her own, no strategy, and she'd never posted on LinkedIn. What held her back? Confidence.
TOGETHER WE...
Built her confidence with gentle accountability and support
Created a simple, no-fluff marketing strategy she could stick to
Practised content creation and messaging in a safe space
Helped her show up on LinkedIn and book her first discovery calls
AFTER: FROM £14/HOUR & AGENCY WORK TO FULLY BOOKED!
She raised her rates, said goodbye to agency work, and built a business that works around her kids. She even took maternity leave for the first time as a self-employed VA, with full peace of mind.
THE BEST PART?
She was nervous to even be on camera in our first call. By the end, she was posting confidently and landing clients back to back.
"I wouldn't have had the confidence to do any of this before. Now, I feel like I can fly the nest."
This is for you if…
→ You’ve worked with clients (even if they’ve been low-ticket) and you know it’s time to start attracting higher-level ones who truly value your work.
→ You’re feeling stuck, stretched, or burnt out trying to juggle everything—and you’re ready for a business that actually supports your life (not the other way around).
→ You’re great at what you do and you know you’re undercharging—but you’re not sure how to confidently raise your prices and still attract dream clients.
→ You want to feel confident showing up online, marketing your offers, and converting without feeling like you’re guessing, overthinking, or “being salesy.”
→ You’re ready to stop winging it, take action, and put in the work to build a VA business that gives you freedom, financial stability, and fulfilment.
You started your VA business for freedom—but right now, it feels like you’ve swapped one kind of burnout for another. You’re juggling clients, wearing all the hats, and still wondering why your bank account doesn’t reflect your effort.
Let me tell you:
it doesn’t have to be this hard.
You don’t need to wait until you’ve worked with 10 more clients or hit some invisible milestone to start signing high-ticket ones. You’re already ready.
Inside MMAC, we help you position yourself as the premium VA you already are, attract aligned clients who value your work, and confidently sell services at £1k+ without overworking or second-guessing.
Because when your marketing, messaging, audience, and communication are all aligned?
That £3–5k/month business with true flexibility stops being a dream—and starts becoming your normal.
You wouldn’t be here if you didn’t already know you’re meant for more.
Jordan's MMAC Journey
BEFORE:
Jordan was one month into her VA journey with zero clients and a whole lot of self-doubt. Her content felt faceless, showing her face was unthinkable, and despite attending every free networking event... nothing was converting.
TOGETHER WE...
- Clarified her niche and built a strategy that felt aligned
- Started small: a personal Facebook post, a soft intro on Instagram
- Built her confidence to show her face and post consistently
- Developed messaging that attracted her dream clients
AFTER: FULLY BOOKED & THE FIRST CLIENT SIGNED WITHIN 24 HOURS!
Her first dream client saw her content, booked a call, and signed within 24 hours. That turned into a second, then a third. She's now fully booked and took a trial camper van trip across the UK, working on the road like she'd always dreamed.
THE BEST PART?
She went from "showing my face is unthinkable" to confidently attending in-person events and speaking to ideal clients.
"I never thought I'd be able to post confidently online. Now I've done all of that, and I love it."
