Join 40+ VAs who've grown their VA businesses
MMAC Group Coaching with Lottie Doherty
Create a VA business that brings in
£5K every month with dream clients who actually respect your boundaries.
You're not stuck because you're not good enough. You've got clients. You've got proof. The work is genuinely good.
The problem isn't you.
The problem is you've been piecing this together from free trainings, Facebook groups, and whatever the algorithm threw at you this week, and that approach has a ceiling.
You've hit it.
Your DMs are quiet, or worse, they're full of other VAs asking for advice. Proposals get ghosted.
You're hearing "I'd love to, just not right now" on repeat.
Most of your clients have come from word of mouth, which is lovely until you realise it isn't scalable.
You're working like a high-level business owner and being paid like a beginner, and the gap between those two things comes down to marketing and positioning, which is a completely different problem to fix than a skills one.
MMAC GROUP COACHING
MMAC is a live,
4-6 month group coaching programme for VAs who already have the skills and are ready to build a business around them.
It's group coaching, with:
- Weekly live group coaching calls from coaching to hot seating
- Two 1:1 strategy calls (onboarding + midway)
- Direct Slack support Monday to Thursday
- UNLIMITED Project reviews (feedback on your choice of content, proposals, analytics)
- Monthly coworking calls
- Monthly LIVE workshops with industry professionals
- Access to my self-paced programme the Social VA Membership
- A Slack community of ambitious VAs building alongside you
- 100+ video lessons, lifetime access, plus access to invaluable masterclasses
Marketing
A real marketing plan that works whether you've got 200 followers or 5,000. Built on visibility, trust, and consistency, not chasing the algorithm.
Messaging
Stop sounding like every other VA. Get clear on your offers and speak in a way that makes your dream client think "she gets me" and reach for the DMs.
Audience
You don't need more followers, you need the right ones, and you need to position yourself so that when you put an offer out, they're already sold.
Communication
Sell without the cringe. Master DM conversations, discovery calls, and proposals so signing £1K+ clients feels calm, not desperate.
M
M
A
C
THE MMAC FRAMEWORK
Former burnout school teacher.
Then I went from £0 to fully booked with £5k months as a VA in 6 months.
And THEN I built and ran a 22-person agency with 100+ clients over the next three years.
And my agency is MULTI-award-winning, which is something I never dreamed I would be able to say when I started my business all those years ago.
MMAC is the exact system I used (without all the mistakes I made along the way!)
Plus everything we learned running the agency, condensed into a 4-month programme with weekly coaching, a community of people who get what you’re going through and actual support that makes a difference..
This is a marketing-heavy programme.
I give you SO much.
And I can’t wait to show you.
Hi, I'm Lottie!
Here’s all the support you get inside the MMAC Programme
Chloe's MMAC Journey
BEFORE:
Chloe was earning £14/hour working for an agency, squeezing work into school hours around her kids. No clients of her own, no strategy, and she'd never posted on LinkedIn. What held her back? Confidence.
TOGETHER WE...
Built her confidence with gentle accountability and support
Created a simple, no-fluff marketing strategy she could stick to
Practised content creation and messaging in a safe space
Helped her show up on LinkedIn and book her first discovery calls
AFTER: FROM £14/HOUR & AGENCY WORK TO FULLY BOOKED!
She raised her rates, said goodbye to agency work, and built a business that works around her kids. She even took maternity leave for the first time as a self-employed VA, with full peace of mind.
THE BEST PART?
She was nervous to even be on camera in our first call. By the end, she was posting confidently and landing clients back to back.
"I wouldn't have had the confidence to do any of this before. Now, I feel like I can fly the nest."
You've got clients but you're stuck at the same income and you can't work out why
You know you're undercharging and you want to fix it without losing everyone
You're winging your marketing and you want a system that actually works
You're done piecing together free advice and you're ready for the proper playbook
You want £5K months with clients who respect your time, not just any client who'll say yes
You're not a beginner. So it messes with your head that the business still feels built on luck instead of strategy. You're not short on skill or proof. The thing underneath it all just isn't set up properly.
You know you should be charging more and adding income streams. Nobody has actually shown you how.
You've got clients, but you're one "we need to cut back" email away from a stressful month. That's not a client problem. It's a structure problem.
You're showing up, doing the work, trying to stay consistent, and the number at the end of the month looks the same as it did six months ago.
You've been at the same income for months and you can't work out why nothing moves.
This is not...
This is not for VAs who want a magic shortcut. It's marketing-heavy, you'll be doing the work alongside the coaching, and it's messy action over perfection, always.
Jordan's MMAC Journey
BEFORE:
Jordan was one month into her VA journey with zero clients and a whole lot of self-doubt. Her content felt faceless, showing her face was unthinkable, and despite attending every free networking event... nothing was converting.
TOGETHER WE...
- Clarified her niche and built a strategy that felt aligned
- Started small: a personal Facebook post, a soft intro on Instagram
- Built her confidence to show her face and post consistently
- Developed messaging that attracted her dream clients
AFTER: FULLY BOOKED & THE FIRST CLIENT SIGNED WITHIN 24 HOURS!
Her first dream client saw her content, booked a call, and signed within 24 hours. That turned into a second, then a third. She's now fully booked and took a trial camper van trip across the UK, working on the road like she'd always dreamed.
THE BEST PART?
She went from "showing my face is unthinkable" to confidently attending in-person events and speaking to ideal clients.
"I never thought I'd be able to post confidently online. Now I've done all of that, and I love it."
Inside MMAC
To audit your business, offers, and content, and create your personalised MMAC action plan that you can begin implementing from day one. We’ll map out exactly where your focus should be so you’re not wasting time on anything that doesn’t move the needle.
Including training workshops, live Q&A sessions, and hot seat coaching. You’ll get real-time support to implement strategy, refine your marketing, and shift your mindset so you can take confident action every single week.
To review your offer suite, messaging, and content strategy. We’ll make sure everything’s aligned, working, and ready to take you into your next level for the final 8 weeks of the programme.
Covering the four pillars of Marketing, Messaging, Audience, and Communication. You’ll learn how to attract aligned high-ticket clients, position yourself as a premium expert, and confidently sell your services without feeling “salesy” or burnt out.
With monthly workshops led by our expert mindset coach, helping you release the self-doubt, comparison, and fear that’s been holding you back, so you can finally show up like the CEO you are.
On your content, offers, funnels, and anything else you’re working on—so you never have to second-guess your next move. Feedback is tailored, strategic, and always returned within 3–5 working days.
To connect with other ambitious Virtual Assistants and get direct support from me between calls, Monday to Thursday. Whether you’re stuck, celebrating, or need a pep talk, we’ve got you.
To help you stay focused, build momentum, and actually tick off the big things on your list—with support from a like-minded crew who just get it.
Weekly Reflection & Celebration Prompts
1:1 Onboarding Call
4 months of weekly
group coaching calls
Midway 1:1 Strategy Call
The MMAC Method Curriculum
Dedicated Mindset Support
In-Depth Reviews & Feedback
The MMAC Slack Community
Monthly Coworking Calls
To help you track your progress, reset your focus, and celebrate your wins because growth isn’t just about strategy, it’s about recognising how far you’ve come.
The MMAC Framework
Helps You
Create offers worth £1K+ built around what you're actually good at, priced properly, and positioned so dream clients see them and want in.
Attract dream clients on repeat with messaging that speaks directly to what they need, so the right people are enquiring instead of just liking your posts.
Sell with confidence in the DMs, on discovery calls, and in proposals. No chasing, no second-guessing your rates, just calm conversations with people who are already half-sold.
Build a business that fits your life. Fridays off. Logging off at 3pm. A trip you can take without your income disappearing the moment you close the laptop.
You started your VA business for freedom—but right now, it feels like you’ve swapped one kind of burnout for another. You’re juggling clients, wearing all the hats, and still wondering why your bank account doesn’t reflect your effort.
Let me tell you:
it doesn’t have to be this hard.
You don’t need to wait until you’ve worked with 10 more clients or hit some invisible milestone to start signing high-ticket ones. You’re already ready.
Inside MMAC, we help you position yourself as the premium VA you already are, attract aligned clients who value your work, and confidently sell services at £1k+ without overworking or second-guessing.
Because when your marketing, messaging, audience, and communication are all aligned?
That £5k a month business with true flexibility stops being a dream, and starts becoming your normal.
You wouldn’t be here if you didn’t already know you’re meant for more.
Laura's
MMAC Journey
BEFORE:
Laura joined at ground zero, no clients, no experience, just hope. She had no idea how to attract clients, price her services, or pitch herself with confidence.
TOGETHER WE...
- Built her VA business from scratch with clear, actionable steps
- Helped her land her first two retainer clients
- Gave her confidence to offer free hours to potential clients (a strategy that converted into paying work)
- Surrounded her with a supportive Slack community
Laura didn't just learn, she took action. And the results showed.
AFTER: 2 RETAINER CLIENTS + PAID WORK!
She went from zero clients to two retainers, secured additional paid work, and finally felt capable and ready.
THE BEST PART?
The community. Having people who understood exactly what she was going through and could cheer her on when she had a wobble.
"4 months later I now have clients and a lot more confidence than I did at the start."
The FAQs
MMAC works for VAs at any stage. You'll go through the same framework as everyone else, just from your own starting point. We'll start with positioning, ideal client, and how to actually attract enquiries, so you've got a real strategy by the end of week one.
Around an hour a week for the live group coaching call, plus a few hours to implement what we cover. Treat it like the investment it is. The VAs who get the biggest results are the ones who show up, do the work, and ask questions in Slack between calls.
Yes. If you've got clients but you're stuck at the same income, MMAC gives you the marketing and positioning piece most established VAs are missing. The framework is the same whether you're brand new or six retainers deep, the application of it just looks different.
Every call is recorded and in the platform within 24 hours. Watch back at your own pace, send your questions in Slack, and you'll still get my eyes on whatever you're working on.
Weekly group coaching with me, Slack support Monday to Thursday, unlimited project reviews this cohort (send me your content, proposals, analytics, anything), two 1:1 strategy calls, and monthly mindset workshops with our expert mindset coach. You will not be doing this alone.
Honest answer: it depends on the work you put in. VAs who show up, do the implementation, and ask for feedback have signed first clients within 24 hours, gone from £14/hour to fully booked, and hit £5K months for the first time. The framework works. You have to work it.
Lifetime. Come back to the materials whenever you need them, including future cohorts as you grow.
No, because this is a live programme and the real value is in the live coaching, Slack, and 1:1s. If you've got questions before you apply, hit reply and ask. I would rather you came in certain than uncertain.
Veronica's MMAC Journey
BEFORE:
Veronica wanted to build a VA business but had no idea how to create a strategy, get testimonials, or even onboard a client properly.
TOGETHER WE...
- Built a clear content strategy she felt confident executing
- Walked through the "boring but essential" parts of running a VA business—testimonials, onboarding processes, client communication
- Gave her problem-solving skills so she could troubleshoot issues on her own
- Provided detailed, step-by-step training she could revisit whenever she needed it
She booked 8 discovery calls, built a content strategy she actually felt confident executing, and developed the problem-solving skills to handle challenges without panicking.
THE BEST PART?
Veronica loved how thorough the programme was.
There was so much value packed in, she could keep coming back to learn more.
MMAC ONLY OPENS
TWICE
A YEAR
You already know you're capable of more than you're earning. That's not arrogance, that's the truth. You've got the proof, the skills, and the work ethic.
What you've been missing is the structure that turns all of that into consistent £5K months with clients who deserve you.
MMAC is the structure.
